At Willi & Milli, our philosophy is anchored on the pillars of Beauty, The Company, Craftsmanship, and Manual Skills. We believe that every child deserves to experience the delight of wearing beautifully handcrafted designer clothes that inspire confidence and bring out their unique personalities.


At the heart of our brand is a celebration of the beauty of childhood. Every piece we create is designed to enhance and compliment the inherent beauty and charm of your little ones. We offer the latest trends in high-end children’s clothing, delivering stylish looks for both casual everyday wear and special occasions. Our clothes, steeped in elegance and timeless appeal, are an ode to the beautiful days of yesteryear, designed to make every moment in a child’s life a beautiful memory.

The Company

Willi & Milli is more than just a children’s clothing brand; we’re a beacon of style, quality, and love for the children of today. We provide a wonderful selection of fine-crafted clothing that evokes joy and excitement, making each day a “Happy Weekend.” Our mission is to continue our tradition of providing children with the finest hand-sewn classic clothing that not only stands the test of time but also creates lasting memories.


We believe in the art of clothing. Every piece in our collection is a testament to exquisite craftsmanship, a blend of timeless design and careful attention to detail. Our garments are beautifully handcrafted by skilled artisans, promising not just quality but also a touch of love and care in each stitch. We take pride in delivering designer clothes that carry a unique character and a promise of longevity.

Manual Skills

At Willi & Milli, we cherish the traditional methods of clothing production. Our designs are brought to life through the time-honored practice of manual skill, adding a personal touch to every item. We hold a deep appreciation for the intricate art of hand-sewing, a technique that breathes life into our designs, making each piece unique and special. Through the masterful application of manual skills, we are able to create pieces that truly resonate with the charm and grace of childhood.

This is our philosophy, the heart of Willi & Milli. We invite you to explore the world of beautifully handcrafted kids designer clothes, and enjoy the joy of dressing your little ones in the finest that fashion has to offer. Welcome to Willi & Milli.